The label effectively represents the business card of your product and is one of the elements that immediately catch the eye of the consumer, motivating him to purchase.
It aims to communicate to the public all the key information that characterizes it and makes it unique.
For this reason, each label, in addition to respecting all the technical dictates, represents a branding project, consequently it must be able to contain and represent the spirit of the company.
It is therefore necessary to study the graphics and the order of the elements with immense precision, with obsessive attention to individual details.
All this after having defined the intended use of the label : the logic behind the design will in fact influence the final result of the graphics.
What is the Webinar about?
To create valid and functional graphics for labels, it is necessary to start with a graphic project that takes into account a series of fundamental elements relating to the work that must be carried out.
Our experience in the sector has allowed us to highlight the main factors to take into consideration , which affect the graphic design of a label.
For this reason, last April 9th, Stefano Clavenna, COO of Alkam, explored the following topics:
Color Mode: RGB / CMYK / Spot Color
Pantones: Coated and Uncoated
Digital Color Conversion and Pantones
The abundances
Frames and registers
Font Management
Image resolution
Using White on Transparent Materials
Release and packaging
Hot foil, cold foil, digital foil
As anticipated during the live streaming of the Webinar, if you want you can request a free print test to test new graphic solutions (colors, materials and shapes) for your packaging.
To do so, just click below :
If you have any doubts or questions, comment below or write an email to info@alkamsrl.com and we will be happy to answer you!
Comments