The wine market has very fertile ground and many opportunities to exploit.
In this historical moment, packaging represents an increasingly differentiating element , and with it the label.
Given the new trends that are taking hold, it is necessary to stand out from the competition , to capture the attention of the consumer, but also to tell a story and stimulate curiosity.
There are many questions that revolve around this sector: we tried to answer the main ones during the Webinar that we held last July 23rd.
What is the Webinar about?
The Webinar we created is a vertical in-depth look at everything that revolves around the world of wine , starting from the brand identity and arriving specifically at the main theme, that of packaging.
In recent years, also thanks to the pandemic we are facing, the need to talk about our product has increased , using alternative solutions to being able to meet with the end consumer.
Wine, now more than ever, is acquiring the connotation of a high-quality product .
Increasingly, to define this quality, we work on an entire system: from the management of the cellar to that of the vineyard, and then arriving at the final bottle.
However, what reaches the consumer first is our bottle, and the first tool we have available to present ourselves is undoubtedly the label.
Labels for the wine world have always been true works of art; high-quality materials, finishes and workmanship offer the possibility of presenting the bottle with a great “dress”.
The challenge: to stand out on the shelf
When you are in a wine shop (even if there are people who advise us) or in GDO there are countless options to choose from . Region, territory, price, ... even when you have an indicative budget it often does not help in the final choice.
How can you choose?
Packaging and label are therefore fundamental for the choice of a wine, they determine the first purchase , then the quality of the wine will determine the second purchase. So the thing that attracts people is the layout of the label and the descriptions.
Buying wine is very different than buying a consumer product.
For wine there is a gradual approach , not aimed at the known brand as for other sectors, in fact the choice times are different: a few seconds for the first, almost three minutes for the wine.
Just look at the consumer in front of the shelf. His path is usually the following: he starts from the region, then goes down to the territory, the denomination, the grape variety and, only at the end, to the cellar.
For the producer, the real challenge is to talk about the territory by creating what is called a territorial brand .
Above you will find the complete recording of what was said last July 23rd: if you have any doubts or questions, comment below or write an email to info@alkamsrl.com and we will be happy to answer you!
Comments