What are the elements that need to be worked on to obtain the perfect packaging ?
How much time do we spend in front of a shelf choosing a product?
We answered these questions and many others during the Webinar we held on May 28th.
Together with Caterina Fanello , specialized in behavioral economics , we have covered various topics in order to help you understand the deep connection between neuromarketing and packaging : elements that travel on the same wavelength and that cannot be separated if you want to obtain attractive packaging for the consumer .
What is the Webinar about?
In a world that is constantly and continuously evolving, the approach and the purchasing habits have also changed . The bombardment of information and advertising has meant that the public's attention has been reduced to a minimum.
"So how can you stand out and differentiate yourself from the competition?"
We need to create a bridge with the consumer. This bridge is made of values, emotions, reactions, empathy.
To capture attention with packaging, it is not enough for the designer to be good at creating a salient object, but it is necessary for the same to fit into the user's meaning map (and not only into the salience map). Only if what we observe is significant and meaningful can it be decisive in the decision-making process and influence the choice of one packaging over another .
Building on our experience, we have decided to share our know-how in a Free Webinar.
Specifically, the topics we covered are the following:
Introduction to Neuromarketing
Ethics in Neuromarketing
The importance of packaging
Case Study in the Food Sector
Above you will find the complete recording of what was said last May 28th: if you have any doubts or questions, comment below or write an email to info@alkamsrl.com and we will be happy to answer you!
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