Using labels that are different from each other to create limited editions can lead users to a satisfying impulse purchase, which is why it proves to be a strategy pursued by an increasing number of companies.
When done in the right way, working at the packaging level leads to numerous benefits.
We decided to show you methodologies and advantages of these techniques in the Webinar held by Stefano Clavenna (COO of Alkam) and Martina Corradi (Industrial Marketing Manager of HP Italy).
What is the Webinar about?
Entering marketing operations based on dynamic packaging to increase sales of FMCG products, or the cosmetic market, has become a priority with those unable to stay ahead of the curve being excluded from the market.
Digital printing offers any type of company the opportunity to create completely unique and variable designs.
There are numerous examples of SMEs that have decided to embrace these innovations,. We wanted to tell you about them, breaking down every detail and analyzing individual results.
Above you will find the full recording of what was said last June 10: if you have any curiosity, doubts or questions, comment below or email info@alkamsrl.com and we will be happy to answer them!
Comments