Packaging (intended as a mix of primary and secondary packaging and presentation trays) is perhaps the element that most influences sales in the marketing mix of those who sell in large-scale retail trade (GDO).
In fact, it is well known that in the food sector the consumer makes the final purchasing decision in front of the shelf , choosing in an "emotional" way because influenced by unconscious stimuli that come from the "reading" of the category shelf.
Eye Tracking: How to Measure the Effectiveness of a Food Packaging
In the Webinar we talked about "Eye Tracking" : one of the most effective techniques to understand which packaging emerges first on a shelf and what the purchase intention is.
It is a scientific technique for measuring the movements of the human eye as it looks at a shelf , and takes into account the various variables that actually influence the purchase.
Furthermore, given the strong interest shown during the Webinar, we offer the availability to send a free sample of our materials, just click here.
If you have any doubts or questions, comment below or write an email to info@alkamsrl.com and we will be happy to answer you!
Comments