"Wine is a marriage between tradition and modernity .
In the past, wine was considered a food, even if noble and mystical at the same time.
Today wine is something else : it is a world that contains sensorial and psychological elements and is a bearer of values."
There are many questions that revolve around this sector: we tried to answer the main ones during the Webinar that we held last October 15th together with Simonetta Doni, Founder of the Wine Design Agency Doni & Associati .
What is the Webinar about?
In the world of wine, the label is the main vehicle of communication , representing the identity of the product and of the company itself.
During the Webinar we had the opportunity to enumerate all the aspects to take into consideration to enhance the product within the wine sector.
After a brief excursus on the history of wine bottle labelling, we focused on the requirements for effective communication .
We then highlighted the importance of packaging and how it can influence sales.
Case History
We have therefore analyzed point by point a Case History of the Wine Design Agency Doni & Associati.
From the idea to the realized project: the one illustrated by Simonetta Doni is the implementation of a path of study, graphics and design, until arriving at the definitive label, perfect for the finished product.
The presentation began by illustrating the various steps that were carried out to study the new logo and lettering , enhancing the iconic elements of the Winery and the Brand, until arriving at the optimal choice for the creation of the product label.
Above you will find the complete recording of what was said last October 15th: if you have any curiosities, doubts or questions, comment below or write an email to info@alkamsrl.com and we will be happy to answer you!
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