Ennobling the Label in Food Packaging: Case Study Nocciolini di Canzo

Today we are going to tell you about this project related to labels for the food sector : a particularly interesting project, in a sector where competition, especially on the shelf, is very high (if you are interested in this topic, we recommend this video ).

The customer

La Fabbrica dei Nocciolini is a historic company specialized in the production of baked sweet products, closely linked to tradition and the territory.

They offer the simplicity of homemade desserts with the quality that only a modern production cycle can guarantee: a perfect combination of history, tradition and innovation.

All this has allowed the company to significantly expand production in recent years, and to include, among its customers, some important names in the large-scale retail trade.

Among the flagship products of the Fabbrica dei Nocciolini, we find the Nocciolini di Canzo , a biscuit linked to the roots of the Como area, registered in the list of traditional agri-food products of the Ministry of Agriculture.

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The Project

We helped the customer by carrying out a complete restyling of the label in question,

Food products often require a graphic update of the packaging: it is necessary for various reasons: line extensions , logo update , product update or search for a different price positioning .

Returning to the project specifications, we created a quality label, printed on coated paper, with glossy relief register varnish.

Through screen printing, more accentuated tactile and visual effects have been created to give the consumer a unique touch & feel experience!

The printing finishing process also includes the choice of high quality finishes.

In this way we have differentiated the packaging from the competition , facilitating its choice on the shelf.

The result is below, what do you think?