Discover Nutella and Heineken's Secret to Increase Sales

Nowadays, packaging and with it labels are fundamental components of the marketing mix , representing in fact an element where the brand communicates, tells a story.

For this reason, several brands have tried to develop and at the same time enhance this storytelling, aiming for a communication that remains anchored in the mind of the consumer.

What did they do?

Nutella, Heineken, Diet Coke: these are just some of the companies that have uniqueized their products through exclusive labels.

These well-known brands have used the lever of personalization for their commercial development.

For example, Diet Coke produced several million labels with one peculiarity: each one was different from the other . This allowed the company to increase sales, strengthening the brand's position in the consumer trade.

Thanks to the support of a marketing strategy, the campaign has in fact achieved great success because it leverages the desire for uniqueness that today drives people to purchase distinctive products (as well as allowing for product collecting practices).

All this translates into personalization, a perfectly targeted marketing that allows you to communicate innovations in a unique and creative way.

Personalize and print unique labels , attracting the consumer's gaze and attention, establishing a direct and emotional bond with him.

By inserting variable components such as images, texts and different designs, products can become the vehicle of a corporate narrative.

A solution within reach of all companies

We have deliberately indicated some examples of leading companies in the sector that, thanks to digital printing, have increased their sales.

Thanks to the use of HP Indigo digital technology, in the HP SmartStreamDesigner function, we are able to offer this support to all production companies, large or small.

In fact, this represents a unique opportunity to carry out marketing campaigns on the occasion of special events, with targeted communication.

New digital printing technologies in partnership with HP

1- Hp Mosaic:

HP Mosaic is a dynamic customization program based on HP Smartstream Designer, a software that automatically generates, thanks to an algorithm, an unlimited number of graphics starting from a single drawing, the central element of this process.

What does it mean?

A single graphic, infinite different labels, thanks to digital printing, and the possibility for any type of company to create completely different designs from each other .

How does it work?

Starting from a drawing and its relative positioning, the motif is modified by rotating, scaling, changing colors, focusing on details and other types of processing , obviously with the possibility of controlling the algorithm commands depending on the desired outcome.

An algorithm cuts, rotates, expands, colors, and mixes starting drawings to create infinite variations of the label.

2- HP Collage

HP Collage gives brands the ability to create infinite variations of a set of previously defined basic elements . These elements can include images, text, or logos, which can then be combined according to individual rules set by the user. Users control various parameters such as the minimum and maximum number of repetitions for each element, rotation, and/or size, resulting in hundreds or millions of unique designs.

Example of using the "collage" technique: two distinct elements become a unique decorative pattern for each package.

What to do now?

Are you fascinated by new printing technologies and want to learn more about them?

Below you will find some of the examples created by companies to uniqueize their labels or you can participate in the free webinar on June 10 in partnership with HP on this very topic.

If you need further information and more details, you can write to us at marketing@alkamsrl.com , or you can call 039 668470 .