Table of Contents
Introduction
Dune Premium Cocktails: the company and the target industry
The client's requirements
Project:
Materials used
Design and functionality
The Printing Challenges Faced
Conclusions
Introduction
In the beverage industry and particularly in the high-end alcoholic beverage market, the aesthetics and quality of packaging play an essential role in the success of the product. The design of a label is not just a matter of aesthetics, but a fundamental tool for communicating brand value, attracting consumers, while also communicating the values and characteristics of the product in a direct way.
Dune Premium Cocktails, an Italian company specializing in the production of premium alcoholic drinks, relied on us to design its labels, with the aim of achieving a visually appealing and at the same time highly performing result. In today's case study, we analyze the label development process for Dune Premium Cocktails and the solutions adopted to meet the client's needs.
Dune Premium Cocktails: the company and the target industry
Dune Premium Cocktails is an innovative brand in the alcoholic beverage industry, featuring a wide range of premium drinks. The company is distinguished by the quality of raw materials and a strong attention to detail, both in the composition of the products and in their very elegant and sophisticated packaging.
The company's mission is to create sophisticated, high-quality, ready-to-drink cocktails by combining selected ingredients with refined design. For this reason, packaging aesthetics and label strength are key aspects in communicating brand identity and ensuring the best user experience for customers.
Customer's requests
The CEO, Riccardo Brambilla, had specific requests and requirements for the labels of these products when he approached us. Dune Premium Cocktails expressed precise requirements for its labels, which had to meet well-defined criteria of aesthetics, quality and functionality:
High-end material: The company wanted a high-quality paper backing that would express the exclusivity of the product and its belonging to a premium market segment.
Moisture and frost resistance: considering that bottles of Dune Cocktails are often submerged in glacettes with ice, the labels had to ensure high resistance to water and moisture, preventing aesthetic and functional deterioration.
Ennoblements for a distinctive touch: in order to convey the sophistication of the brand, it was necessary to incorporate advanced printing techniques such as hot foil to make the label a true design element.
Adaptability to bottle shape: labels had to be shaped to fit perfectly into the truncated cone shape of bottles, avoiding application problems and ensuring flawless presentation.
The project: technical characteristics and materials chosen
To meet the customer's needs, we proposed the use of so-called Constellation Snow Vergata Ultra WS paper, one of the best solutions available for premium label printing.
This paper is distinguished by several key features including:
Elegance and value: virgin surface that gives a sophisticated and distinctive appearance.
FSC® certification: guarantee of responsible forest management in line with environmental sustainability requirements.
Water and moisture resistance: thanks to Ultra WS (Wet Strength) technology, this paper is designed to withstand prolonged immersion in glacettes without deteriorating or losing adhesion.
Consistent thickness: lends strength and gives a premium appearance to the packaging.
The adoption of this solution made it possible to guarantee the client a label that combined aesthetics and performance, enhancing the value of the product and ensuring its durability.
Below are some photographs of bottle examples:
Label design and functionality
The label design followed a precise strategy, combining aesthetics and functionality to reflect the visual identity of Dune Cocktails.
Distinctive design elements include:
Logo with hot gold foil: The “Dune” logo has been embellished with a hot gold foil ennoblement, which lends brightness and exclusivity to the label. This detail creates a strong visual impact and reinforces the perception of the brand.
Wavy graphic element: below the logo, a thin wavy golden line has been inserted, an element that recalls the brand name and emphasizes its connection with the world of luxury and refinement.
Adaptable formats: Labels were made for three different bottle sizes: 70 cl, 50 cl and 10 cl. each label was custom shaped to perfectly fit the particular truncated cone shape of the bottles.
Advanced printing techniques: to achieve an optimal result, digital and screen printing were combined, ensuring impeccable color rendition and a refined texture to the touch.
Challenges faced at the printing stage
Every labeling project presents unique challenges, and in this case it was crucial to overcome some technical obstacles to ensure a flawless result.
Moisture and cold resistance
Dune Cocktails bottles are often stored in damp and cold environments. For this reason, it was essential to select a barrier-coated paper that could maintain the quality of the label even after prolonged immersion in ice.
2. Perfect adhesion on the truncated bottle
The application of labels to curved surfaces can be complex. By carefully designing the contoured format, it was possible to achieve perfect application without distortion.
3. Management of ennoblements without compromising readability
The use of gold hot foil required high precision to avoid overlaps that could compromise the clarity of text and graphic elements. Thanks to advanced printing technology, a sharp and well-defined result was achieved.
Conclusion
The project created for Dune Cocktails is a perfect example of how a label can be much more than just an informational medium: it becomes a true visual communication and marketing tool.
Attention to detail, from the choice of paper to printing with advanced technologies, has made it possible to create a label capable of enhancing the identity of the product and guaranteeing strength and durability.
If you would like to develop custom labels for your brand, contact us for a free consultation and find out how we can help you enhance your products!
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