Packaging and Marketing: improving the pack, tools and case studies

Packaging is the moment of truth in which your product tells itself, alone, to the consumer. 

The entire marketing strategy finds confirmation or stops if the consumer doesn't find you or, worse, doesn't feel encouraged to choose you over category competitors.

Packaging has the power to shift the final purchase decision, propose variations, enhance the characteristics of food products (Food & Beverage), butwhat are the elements that build a winning packaging?

We'll find out on December 2nd at 4pm together withCinzia Trimboli (Qualitative Market and Social Researcher with 15 years of experience in developing marketing research for the main Italian brands) addressing the following points:

• The role of packaging in marketing
• The qualitative market research associated with packaging: to respond to which marketing needs?
• Case studies:examples of research on packaging in the food & beverage sector

The webinar is moderated by Stefano Clavenna, COO of Alkam. At the end you can ask questions during the Q&A session.