Useful information:
One of the last steps to be carried out on any product before it ends up in the destination point of sale is labelling, which companies active in the packaging sector take care of.
This operation, mandatory for food products, is today necessary for the marketing of a huge number of different items; in this guide we will try to understand what the requirements and instructions to follow are to create a good label.
A well-made label must first of all communicate to the consumer the properties and characteristics of the product in question, in an objective and impartial way.
Therefore, the name and origin of the product must be clearly indicated, accompanied by an identification code. For foods it will then be necessary to indicate the list of ingredients, the expiry date and storage methods, together with any additional information (think, for example, of information on allergens).
Clarity of presentation will therefore be fundamental: this means that no data must be omitted, although it is possible, and indeed appropriate and necessary, to highlight the strong points of what you wish to sell.
In this regard, clear and highly readable characters should be used on each label, perhaps highlighting the data and information most capable of catching the consumer's attention.
For example, the information contained on the label could find an immediate positive response in the illustrations on the packaging, which in turn are designed to encourage the customer to purchase the product.
