Useful information:
The label, the package and the packaging represent the business card of each bottle and especially for those of liqueurs, it is not enough that they are elegant and communicative, but they must also possess essential requirements for sale to the public.
Labels for spirits need to contain information required by law, in order to provide greater protection for the producer and the consumer.
A transparent label is synonymous with guarantee and quality, especially in a market where fraud is often just around the corner. The new labeling rules were established by the European Union in order to promote the safety and reputation of products manufactured within Europe.
The compliant labels must report the organoleptic characteristics, the production method, the ingredients such as flavorings and colourants, the alcohol content of at least 15% and specify that the liqueur is intended for human consumption.
In addition to the mandatory information, it is necessary that the label catches the consumer's eye, therefore it is essential that it is colorful and has an attractive design.
A perfect mix of creativity and innovation capable of hitting the greatest number of buyers. All the elements of the label must have the right impact to evoke scents, aromas and fragrances typical of the place of origin.
The graphics and shape are also important, as one distillate is different from another and the choice is also based on the balance between these essential parameters.
